After two decades leading engineering at global tech companies, I've seen the pattern over and over: talented people, solid execution, products that miss the mark. The problem is rarely the code—it's clarity.
I've shipped products to millions of users and scaled teams across three continents. But the biggest wins never came from better architecture. They came from fixing what happens before anyone writes a line of code: how teams decide what to build, how leaders communicate priorities, and how organisations stop rewarding busy work over outcomes.
Now I help engineering leaders cut through the noise. Practical frameworks to identify what actually moves the needle—and stop burning cycles on features nobody uses.